Hard to believe it has taken Lithium this long to get into offroad batteries. I dont know anything about this battery company, however, lithium is show nuff the best when it comes to storing energy , not to mention cutting weight by 20-30 lbs. It looks to be priced right and about the same as the Optima, which is still Lead acid and 25 lbs or so. I am hoping you will guinea pig it for us.......